Shopify looked back at five years of BFCM sales data, highlighting the macro consumer shopping trends that rose to the surface and where we’re headed in 2025.

",{"_3731":3747,"_3228":-5,"_2414":3743},"SEO","authorV2",{"_3731":3750,"_3751":3752,"_3753":3754,"_3755":2608},"ArticleAuthor","name","Mina Son","avatarUrl","https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200&d=404","isDisabledAuthor","metafields",[-5,-5,-5,-5,-5,-5,-5,3758,-5,-5,-5],{"_3731":3759,"_3760":3761,"_3762":3763,"_3764":-5,"_3765":3766},"Metafield","value","[\"gid://shopify/Metaobject/118991650850\"]","key","authors","reference","references",{"_3731":3767,"_3768":3769},"MetafieldReferenceConnection","edges",[3770],{"_3731":3771,"_3772":3773},"MetafieldReferenceEdge","node",{"_3731":3774,"_2954":3775,"_3207":3776,"_3777":3763,"_3778":3779,"_3782":-5},"Metaobject","gid://shopify/Metaobject/118991650850","e-shwake","type","field",{"_3731":3780,"_3760":3781},"MetaobjectField","Emily Shwake","picture","imageUrl","https://cdn.shopify.com/s/files/1/0070/7032/files/international_ecommerce.png?v=1728501787","imageAltText","A shopping bag and globe sitting side by side representing BFCM global shopping trends","imageClass","createdAt","createdAtRaw","modifiedAt","17 Oct 2025","modifiedAtRaw",{"_3731":3732,"_2954":3794,"_3207":3795,"_3228":3796,"_3736":3797,"_2404":3798,"_3738":3807,"_3741":1016,"_3742":3811,"_3744":3812,"_3307":3813,"_3748":3814,"_3756":3816,"_3783":3824,"_3785":3802,"_3787":-7,"_3788":-7,"_3789":-7,"_3790":3826,"_3792":3797},"gid://shopify/Article/564191100962","shopify-pos-discount-tools","Win BFCM with 5 In-Store Discount Tools in Shopify POS","2024-09-12T13:00:00Z",{"_3731":3799,"_2412":3800,"_3801":3802,"_3803":3804,"_3805":3806},"Image","https://cdn.shopify.com/s/files/1/0070/7032/articles/Shopify-POS-Retail-BFCM-Discount-Tools_Blog-Header-Image.png?v=1766102777","altText","A percentage sign on a green background representing one type of discount available in Shopify POS for BFCM.","width",1848,"height",782,[3808,3740,3809,3810],"author:blair-stokes","Retail","validated","BFCM success demands a creative, differentiated promotional strategy. Learn how retailers can sharpen their competitive edge with discounting tools in Shopify POS.","\n $\"A$
BFCM success demands a creative, differentiated promotional strategy. Learn how retailers can sharpen their competitive edge with discounting tools in Shopify POS.",{"_3731":3747,"_3228":-5,"_2414":3811},{"_3731":3750,"_3751":3815,"_3753":3754,"_3755":2608},"Blair Stokes",[-5,-5,-5,3817,-5,-5,3820,-5,-5,3823,-5],{"_3731":3759,"_3760":3818,"_3762":3819,"_3764":-5,"_3765":-5},"{\"x-default\":\"https://www.shopify.com/blog/shopify-pos-discount-tools\",\"en\":\"https://www.shopify.com/blog/shopify-pos-discount-tools\",\"en-us\":\"https://www.shopify.com/blog/shopify-pos-discount-tools\",\"en-ca\":\"https://www.shopify.com/ca/blog/shopify-pos-discount-tools\",\"en-gb\":\"https://www.shopify.com/uk/blog/shopify-pos-discount-tools\",\"en-au\":\"https://www.shopify.com/au/blog/shopify-pos-discount-tools\",\"en-id\":\"https://www.shopify.com/id/blog/shopify-pos-discount-tools\",\"en-nz\":\"https://www.shopify.com/nz/blog/shopify-pos-discount-tools\",\"en-za\":\"https://www.shopify.com/za/blog/shopify-pos-discount-tools\",\"en-ng\":\"https://www.shopify.com/ng/blog/shopify-pos-discount-tools\",\"en-ph\":\"https://www.shopify.com/ph/blog/shopify-pos-discount-tools\",\"en-sg\":\"https://www.shopify.com/sg/blog/shopify-pos-discount-tools\",\"en-hk\":\"https://www.shopify.com/hk-en/blog/shopify-pos-discount-tools\",\"en-ie\":\"https://www.shopify.com/ie/blog/shopify-pos-discount-tools\",\"en-my\":\"https://www.shopify.com/my/blog/shopify-pos-discount-tools\",\"en-in\":\"https://www.shopify.com/in/blog/shopify-pos-discount-tools\"}","hreflang_json",{"_3731":3759,"_3760":3821,"_3762":3822,"_3764":-5,"_3765":-5},"[{\"title\":\"Google Trends Products: Trending Products To Sell in 2024\",\"tags\":[\"Open a Retail Store\"],\"handle\":\"how-to-use-google-trends-to-start-and-run-a-retail-business\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/1246/6441/files/google_20trends_20products.png?v=1677667691\",\"imageAltText\":\"google trends products\",\"modifiedAt\":\"2023-03-01\"},{\"title\":\"How to Price Wholesale & Retail Products (2024)\",\"tags\":[\"Profitability\"],\"handle\":\"product-pricing-for-wholesale-and-retail\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/1246/6441/files/Shopify_Retail_BlogHeader_Product_Pricing_FA.jpg?v=1647455127\",\"imageAltText\":\"product pricing\",\"modifiedAt\":\"2022-03-16\"},{\"title\":\"What Is a SKU Number? 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Black Friday and Cyber Monday