Francesco Guiducci
Service partner
5.0
(125)
Partner since November 2023
Price range for selected services
Contact for pricing
Contact information
Primary location
Roma, Italy
Languages
English, Italian
About
Business description
I’m Francesco Guiducci, a Shopify freelance consultant and developer based in Rome. I design, build and optimize Shopify stores, solve technical issues and develop custom Shopify apps. You work directly with me from strategy to implementation.
Specialized services
Contact for pricing
Description: I design and build Shopify stores from scratch and redesign existing stores with a focus on structure, usability, mobile experience and maintainable theme code. I work directly on Online Store 2.0, Liquid and native Shopify features, adapting the project to the brand, catalog and business requirements.
Contact for pricing
Description: I audit Shopify stores to identify technical issues, UX friction, performance bottlenecks, app conflicts and opportunities for improvement. The outcome is a clear, prioritized action plan based on evidence from the real store, covering storefront, backend, SEO/GEO signals, tracking and conversion paths.
Contact for pricing
Description: I diagnose and fix Shopify issues involving themes, Liquid, CSS, JavaScript, apps, cart behavior, responsive layouts and storefront integrations. I identify the root cause first, apply the most appropriate fix and verify the result, avoiding unnecessary changes to parts of the store that already work correctly.
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Description: I customize Shopify themes using Liquid, HTML, CSS and JavaScript while keeping the store compatible with Online Store 2.0 and the Theme Editor. I build or modify sections, templates and storefront components, fix responsive issues and reduce unnecessary dependencies so the theme remains maintainable over time.
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Description: I migrate ecommerce stores to Shopify from platforms such as WooCommerce, PrestaShop and Magento. I map products, customers, content and existing URLs, prepare the required redirects and rebuild the storefront on Shopify while preserving useful data and reducing avoidable SEO and technical risks during the transition.
Other services
Store settings configuration, Product and collection setup, Ongoing website management, Custom domain setup, Conversion rate optimization, Email marketing
Industries
Clothing and fashion, Health and beauty, Home and garden, Services
Featured work
Shopify store build – Margal Jewels
I designed and built the Margal Jewels Shopify store, working on structure, theme customization, navigation, product pages and responsive behavior. I also implemented custom storefront sections and organized product data to support a clear, maintainable shopping experience across mobile and desktop.View featured work
Shopify redesign – Luxury of Homes
I redesigned the Luxury of Homes Shopify storefront on Online Store 2.0, working directly on theme structure, Liquid components, responsive behavior and navigation. The project focused on creating a cleaner, more maintainable storefront aligned with the brand while reducing unnecessary complexity in the theme.View featured work
Shopify development & maintenance – Herbal Cacao
I built and continue to support the Herbal Cacao Shopify store. My work includes theme development, storefront improvements, maintenance, troubleshooting and technical optimization. I review changes directly in the live store context and manage ongoing interventions across theme, apps and user experience.View featured work
Shopify store build – Devoti Sailing
I built the Devoti Sailing Shopify store and continue to provide technical support and maintenance. My work includes storefront structure, navigation, product presentation, responsive behavior and theme improvements, with ongoing interventions designed to keep the store clear, stable and manageable as the project evolves.View featured work
Shopify store & POS – Adriana V. Campanile
I designed and built the Shopify store for Adriana V. Campanile, working on storefront structure, visual presentation and custom theme implementation. I also provided technical support for the Shopify POS setup used in the physical boutique, connecting the online and in-store experience within the agreed project scope.View featured work
Shopify technical support – Sudrise
I provide ongoing Shopify technical support for Sudrise, focusing on integrations, troubleshooting, bug fixing and theme improvements. I work directly on the storefront and Liquid code when needed, helping maintain a reliable and manageable setup while addressing technical issues and new requirements as they arise.View featured work
Rating5.0(125)
Overall rating summary
Ratings based on and
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Reviews
Herbal Sport 24
Quality of work
5Communication
5Ho avuto il piacere di collaborare con Francesco per la realizzazione del mio e-commerce e sono rimasto davvero soddisfatto del risultato. Fin dal primo momento si è dimostrato professionale, disponibile e molto competente, riuscendo a comprendere le mie esigenze e a trasformarle in un sito moderno, intuitivo e perfettamente funzionante. Ha curato ogni dettaglio con attenzione, offrendo soluzioni ...
Service reviewed: Store build or redesign
Eccelso®
Quality of work
5Communication
5Professionista serio, competente e sempre disponibile al confronto. Ha saputo trasformare le nostre idee in funzionalitá e coerenza, prestando grande attenzione ai dettagli e trovando soluzioni efficaci anche alle richieste più complesse. Un’esperienza positiva che consiglio a chi cerca qualità, precisione e affidabilità.
Service reviewed: Website audit and optimization strategy
Music Delivery
Quality of work
5Communication
5IL VERO PROFESSIONISTA! Preparato, veloce e affidabile. Dopo una lunga disavventura con un "ciarlatano" sedicente Shopify partner che ci ha fatto perdere oltre 6 mesi di tempo, abbiamo contattato Francesco, e nell'arco di poche settimane ha ricostruito il nostro ecosistema, ci ha aiutato nella migrazione da Prestashop dove avevamo oltre 12 anni di lavoro, ha sviluppato un nuovo tema e ottimizzato ...
Service reviewed: Store build or redesign
Co Fioriere
Quality of work
5Communication
5Tecnico web estremamente preparato e professionale. Lavoro svolto con grande competenza, precisione e qualità. Assolutamente consigliato
Service reviewed: Website audit and optimization strategy
MARIO SPATARELLA
Quality of work
5Communication
5Un professionista veloce e pratico, che sa di cosa si parla e risolve subito il problema, proprio quello che cercavo. Grazie Francesco, ottimo lavoro.
Service reviewed: Theme customization
Mastria Espresso
Quality of work
5Communication
5Francesco è stato davvero molto disponibile e professionale. Anche dopo aver completato il suo lavoro, si è sempre dimostrato pronto ad aiutarci per qualsiasi necessità o richiesta di supporto. Abbiamo apprezzato molto la sua disponibilità, la sua competenza e la sua attenzione nel seguirci anche oltre quanto previsto. Consigliatissimo!
Service reviewed: Store build or redesign
Motixion
Quality of work
5Communication
5Professionale, veloce e sempre disponibile. Ha realizzato tutte le modifiche richieste in modo preciso e con grande attenzione ai dettagli. Ottima comunicazione e competenza tecnica davvero elevata. Consigliatissimo a chi cerca un esperto affidabile per il proprio store Shopify!
Service reviewed: Store build or redesign
LM Auto Accessori
Quality of work
5Communication
5Francesco si e' dimostrato disponibile competente e paziente. Mi ha aiutato a sistemare il mio sito in modo funzionale . qualsiasi cosa mi serve e' disposto ad aiutarmi . Consiglio a tutti
Service reviewed: Store build or redesign
Adriana V. Campanile
Quality of work
5Communication
5Service reviewed: Store build or redesign
Amaro Hydorion
Quality of work
5Communication
5Francesco si è dimostrato un professionista preparato, disponibile e molto organizzato. La comunicazione è stata sempre semplice e veloce, e ha saputo ascoltare con attenzione le nostre reali esigenze, sviluppando il lavoro in modo preciso e coerente con il progetto. Recensione assolutamente a 5 stelle.
Service reviewed: Store build or redesign