Private Label Dropshipping: 12 Top Suppliers (2026)

Private label dropshipping takes the pressure of product development off an entrepreneur’s hands. You’ll choose an existing product, customize with your branding or designs, and have a dropshipping partner pick, pack, and ship the product directly to your customer.

A 2025 study from Bazaarvoice revealed that 86% of US consumers had purchased a private label product in the past six months, up from 64% in 2024. Roughly 73% have permanently switched some of their previous staple products to private label products.

In this article, learn how to capture that demand with private label dropshipping suppliers to source products for your store.

What is private label dropshipping?

Private label dropshipping involves selling third-party products with your own branding and/or designs directly to customers.

The process looks like this:

1. You work with a supplier to create a custom product.
2. A customer buys the product through your online store.
3. The supplier creates the item and ships it directly to the customer.

The benefits of private label dropshipping include starting an ecommerce business on a budget without having to store inventory.

Unlike other private label businesses, dropshipping private label products doesn’t require you to invest large sums of money upfront. Startup costs like product development, warehousing, and order fulfillment are taken off your plate, since a third-party dropshipping supplier handles them for you.

However, ready-made products with no minimum orders from custom formulations or exclusive designs may require setup fees, memberships, or minimum order quantities (MOQs).

Private label vs. white label vs. regular dropshipping

These business models all involve selling products you don’t manufacture. But they all offer different levels of control over your branding and products:

Here’s a closer look at how each model works:

• Regular dropshipping. You sell products from suppliers that ship orders directly to customers.
• White label dropshipping. A supplier puts your brand and logo on a generic product before shipping directly to customers. Other businesses can sell the same product under their own brand names.
• Private label dropshipping. A manufacturer creates a product just for you, according to your specifications or product design, then ships any orders directly to customers. The final product is unique to your brand: no one else can sell it, provided the supplier guarantees exclusivity.

Choosing the right dropshipping model comes down to speed and cost considerations. Regular dropshipping is the path of least resistance, and white label products are a basic upgrade. Private label dropshipping has long-term brand identity with potential for higher profit margins.

Private label dropshipping products

Examples of private label products to dropship include:

• Books
• Clothing (T-shirts, sweatshirts, jewelry)
• Beverages (coffee, tea, sparkling water)
• Cosmetics (makeup, lotion, hair care)
• Phone cases
• Supplements (vitamins, botanicals, antioxidants)
• Electronics (headphones, speakers, chargers)
• Home décor (pillows, throw blankets, wall art)
• Toys (baby toys, pet toys, children’s toys)

12 best private label dropshipping suppliers

Finding the right partner is the key to a successful ecommerce business. To help you choose, the following list is broken down into three categories, starting with private label suppliers in the US.

US-based private label dropshipping suppliers

If you’re focused on fast shipping for your US customers, starting with a domestic supplier is a good move. Here are some of the options available:

• Shopify Collective
• Trendsi
• DR.HC Cosmetic Lab
• Makers Nutrition
• Supliful
• Dripshipper

1. Shopify Collective

Shopify Collective is Shopify’s built-in supplier network that lets you source and resell other Shopify brands’ products rather than manufacture private label products. No intermediaries or third-party platforms required. It’s a complementary sourcing option that allows you to diversify outside of private labeling.

Browse millions of items across clothing, accessories, home goods, and more, list them directly in your store, and have suppliers fulfill orders straight to your customers. Margins range from 20% to 50% on average.

The Shopify Collective app is free to install for eligible US store owners, with real-time inventory sync and streamlined order routing built in.

• MOQ: None.
• Turnaround: Depends on supplier fulfillment.
• Product range: Clothing, accessories, home goods, and more.
• Pricing tier: Free to install for eligible US store owners. Revenue share payouts happen when orders are fulfilled.

2. Trendsi

Trendsi is a fashion and accessories supplier offering private label products from US brands and trusted overseas manufacturers. They have flexibility for new businesses, with low minimums and quick shipping in the US.

• MOQ: None for regular dropshipping or private labeling.
• Turnaround: 2 to 10 days lead time.
• Product range: Women’s apparel, shoes, and accessories.
• Pricing tier: Free for up to 500 product listings. Paid plans start at $29.90 per month.

3. DR.HC Cosmetic Lab

DR.HC Cosmetic Lab is a cosmetics and beauty manufacturer based in Silicon Valley, California.They are a partner for brands focused on clean beauty, and it will dropship your branded item starting from one unit.

• MOQ: Zero.
• Turnaround: One to three business days.
• Product range: Clean, vegan, US‑made skincare, makeup, hair.
• Pricing tier: Signature Plan has an upfront cost of $220 plus a monthly subscription of $120 per month starting from your second month.

4. Makers Nutrition

Makers Nutrition is a full-service supplement and vitamin manufacturer based in New York. Operating out of GMP-compliant and FDA-registered facilities, they create private-label nutraceutical products. They’ll work with you on custom formulas, manufacturing, label design, and packaging.

• MOQ: 500 units.
• Turnaround: As little as four weeks with warehousing and order fulfillment services.
• Product range: Vitamins, powders, gummies, capsules, liquids.
• Pricing tier: Quote-based.

5. Supliful

Supliful has private label products from a curated group of suppliers. Their catalog includes more than 190 FDA-standard, market-ready health and wellness products. All orders are manufactured and shipped from the US.

• MOQ: None.
• Turnaround: One to five business days for production, plus one to four business days for shipping.
• Product range: More than 190 SKUs across wellness, coffee, pet care, and more.
• Pricing tier: Free plan available. Product prices depend on the supplier.

6. Dripshipper

Dripshipper is an app that lets you create private label tea and coffee. All dropshipped products ship from their US distribution center and orders arrive within three to five days. Each one has your custom label and branding, and the starter plan supports unlimited orders and products.

• MOQ: Zero for all orders.
• Turnaround: Three to five days in the US.
• Product range: Coffee and tea.
• Pricing tier: Plans for Dripshipper’s Shopify app start at $30 per month. There is a free 14-day trial available.

International private label dropshipping suppliers

For brands looking to expand their catalog, international partners can connect you to a global supply chain.

However, international sourcing does come with its own complexities, like duties and import taxes after the de minimis suspension. Clarify customs responsibilities and applicable charges with suppliers.

Options include:

• SourcinBox
• CJdropshipping

7. SourcinBox

SourcinBox is a China-based sourcing agent that coordinates manufacturing and fully branded custom packaging on your behalf.

After you submit a request, SourcinBox locates factories, negotiates MOQs and pricing, and sends you a quote. They also handle production, quality assurance, and fulfillment without a recurring subscription fee, but they do charge an undisclosed private label service fee for large orders.

• MOQ: Depends on the product, ranging from tens to thousands.
• Turnaround: Three to five business-day processing, then about 7 to 14 days delivery to the US.
• Product range: Broad catalog across electronics, home, beauty, fashion, and more.
• Pricing tier: Their Shopify App is free; you pay for the product, shipping, and a quoted private label service fee.

8. CJdropshipping

CJdropshipping has original equipment manufacturing (OEM) and print-on-demand services alongside their regular dropshipping platform. You submit a spec sheet and CJ’s agents will find a factory, quote tooling, and confirm the production.

• MOQ: Depends on the product.
• Turnaround: Processing time of three to five days, then three to six days for shipping to the US.
• Product range: Massive catalog with electronics, home, fashion, beauty, and more.
• Pricing tier: The Shopify app is free to install. All products are quote-based.

Print-on-demand (POD) dropshipping suppliers

Print-on-demand suppliers suit creative brands that want to sell custom-designed products like apparel and accessories. They tend to offer enough customization to help your brand stand out with unique private label products, not just simple white labeling.

POD typically customizes shared base products with unique designs, labels, or packaging. Options to source these types of products include:

• Printful
• Printify
• Apliiq
• Inkthreadable

9. Printful

Printful is a large print-on-demand provider with production hubs across North America, Europe, and APAC. Every order is printed, packed, and shipped under your brand. You can even add inside-neck labels, branded pack-ins, or custom packing slips.

• MOQ: None. You sell one unit at a time.
• Turnaround: Two to five business days on average.
• Product range: More than 580 SKUs spanning apparel, accessories, wall art, and home décor.
• Pricing tier: Free plan is pay-as-you-sell. With a $24.99 per month subscription, you can unlock product and branding discounts.

10. Printify

Printify connects your Shopify store to print providers around the world who collectively stock over 1,300 trending products. You can choose the best mix of price, location, and print method for each SKU.

• MOQ: None.
• Turnaround: Two to seven business days.
• Product range: More than 1,300 SKUs across apparel, drinkware, pet products, and more.
• Pricing tier: The free app gives you access to an unlimited number of product designs for up to five online stores. If you upgrade to Printify’s premium plan for $39 per month, you can get up to a 33% discount on all products.

11. Apliiq

Apliiq is a premium apparel POD company that offers unique touches like inside-neck prints, woven or hem labels, and cut-and-sew options. With production hubs in Los Angeles and Philadelphia, most dropship orders leave the facility within a week.

• MOQ: None for most products.
• Turnaround: About two weeks.
• Product range: More than 1,200 premium blanks (T-shirts, fleece, hats) available.
• Pricing tier: Their Shopify app is free, so you’ll pay only item cost and shipping. Alternatively, you can get an additional 20% off products with the VIP subscription for $39.99 per month.

12. Inkthreadable

The UK-based Inkthreadable lets you create and sell more than 200 products with custom logos and packing slips. If you’re an eco-friendly brand, you’ll appreciate Inkthreadable’s sustainable packaging and clothing options.

• MOQ: None.
• Turnaround: Production lead time between 5 and 10 business days.
• Product range: More than 200 SKUs like organic T-shirts, cushions, and tote bags.
• Pricing tier: Free Shopify app. Pay per item sold.

How to start a private label dropshipping store in 7 steps

Launching a private label brand is exciting, but it comes with its own nuances. Follow these seven steps to get your dropshipping business up and running.

1. Define your niche and product category

A niche market is a specific group of customers with shared characteristics.

“Focusing on a very niche community allowed us to make waves and to be known within that small community for a minimal dollar amount,” says Pete Maldonado, cofounder of Chomps, on a Shopify Masters episode.

There are many different types of dropshipping niches that offer different product categories. For example, instead of saying you sell home goods, you could choose the category “smart gadgets for small apartments” and sell products like:

• Smart plugs
• Space-saving lamps
• Compact coffee makers

Do research to uncover your target market and find a strong niche. Then, aim to understand how your ideal customers use the product, and what motivates them to make a purchase.

Dropshipping educator AC Hampton shares his process on Shopify Masters.

“I look on AliExpress, Amazon, Pinterest, Reddit, Facebook, TikTok—I’m reading all the comments,” says AC. “I start an Excel sheet and write down all the emotions and pain points in the left column.

“In the right column, I tally up how many times I see each one. Fear, wanting more out of life, wanting to feel beautiful again—whatever it is. Once I see which angle has the most tallies, that’s the angle I go after. That’s how I push out every product still to this day.”

2. Source and vet potential suppliers

Choosing the supplier that’s right for you will depend on the products and lead times they offer. Every dropshipper’s goals are different, so the right supplier will depend on your needs and priorities.

Read reviews for each private label supplier on your shortlist. Other businesses using the supplier to private label their own products share information about what the company is like to work with, the quality of their products, and how responsive they are to customer support requests.

Dropshipping creator Kamil Sattar, known as The Ecom King, recommends asking suppliers whether they have the license to sell that product.

“You don’t want to be selling a product that could cause you an issue because [the supplier] is ripping people off,” Kamil tells Shopify Masters.

The Shopify App Store has hundreds of dropshipping apps, each with reviews from verified users. Businesses can rate supplier apps on a scale of one to five stars and provide written feedback to help you assess their suitability. The Built for Shopify badge also shows dropshipping software that’s been rigorously tested for Shopify stores.

3. Create your brand assets

Give your business a unique style to attract the right customers. Design a logo and pick your brand’s main colors and fonts. Then outline your brand personality and values.

Product packaging is the first physical item your customer will touch. Many private label dropshipping suppliers will help you make the unboxing experience special through custom inserts and styles. A custom box and a simple thank you message can make your brand feel professional.

“Make sure they offer the opportunity to brand the product, white label the product, and get custom inventory, continuously allowing you to expand the trajectory of where you’re trying to get to,” says AC Hampton.

Use Shopify’s free AI logo maker to create your brand. It also has file exports you can give to suppliers for packaging mockups. Then, manage all your brand assets inside the Shopify admin so they are consistent across every channel you sell on.

4. Set up your store and product listings

Once your brand is ready, it’s time to build a dropshipping store for people to buy your products.

Shopify’s drag-and-drop editor lets you create your store in minutes using AI. Or, choose from more than 800 pre-built themes that delight shoppers with features like dynamic scrolling and hover effects.

Next, add your products. You can sell your own creations or find items to sell from private label dropshipping suppliers right in your admin via third-party apps. Shopify Sidekick, the AI assistant built into Shopify, helps design your site and write product descriptions for you.

When a customer buys, Shopify Checkout handles everything. Shop Pay is the fastest accelerated checkout available, helping turn more browsers into buyers and accepting all major payments from day one.

5. Configure order routing and fulfillment workflows

What happens after a customer clicks Pay Now? You need a plan to automatically send that order to the correct supplier. This process is called order routing.

If you use multiple private label suppliers, like one for T-shirts and another for hats, this step is crucial. Shopify can automatically split an order and send the right items to the right partner. You can easily set up rules for this in Shopify’s order routing settings.

If you’re a more established brand adding dropshipping to complement your store, use an app like Duoplane. It has fully automated multisupplier order routing and inventory syncing, plus accounting and payments.

6. Launch initial marketing campaigns

Once your store is ready, the next step is finding your first customers. This is a shared challenge: a 2025 Shopify survey of store owners found marketing is the most common Year One challenge.*

Your Shopify store lets you sell directly on platforms like Instagram and TikTok Shop, which may help you reach your audience where they’re already scrolling. You can even reach international customers by listing items on marketplaces such as Amazon, Walmart, eBay, and Etsy, using the Marketplace Connect app.

For your launch, don’t try to market on every platform at once. Use Shopify Forms to gather customer emails, then reach out to those people on your waitlist using Shopify Messaging.

7. Monitor performance and optimize pricing

Once your private label dropshipping store is live, use your Shopify Analytics to see how many people are visiting your website, and what they are buying. The numbers will show you what’s popular and where you can improve.

“In marketing and ecommerce, it’s never just done—you have to always be looking at the analytics and iterating forward,” Karen Danudjaja, the founder of wellness beverage company Blume, says on an episode of Shopify Masters. “With a platform like Shopify, those analytics—even for someone like me with zero experience—are all at your fingertips.”

Don’t be afraid to test small changes. Try adjusting a price slightly or offering a product bundle, which can increase average order value (AOV) as customers add more products to their cart.

Clothing brand, Maggy London relies on Sidekick, the AI assistant available inside Shopify, to digest performance data. They also use Shopify Flow to dynamically tag trending products based on weekly sales.

“Sidekick turned our ecom team into a strategic intelligence hub for the whole company,” says President Sara Bako. “The insights we pull don’t just improve our website—they inform design, and product development.”

Private label dropshipping best practices

Here are five dropshipping tips to grow your private label business:

Ask for product details

Once you’ve found a potential supplier, ask them to share:

• Product specs, such as its weight, size, material, and color
• Branded packaging specs, such as materials and logo file formats
• Shipping timescales—online shoppers expect free, fast shipping
• Product certifications, such as FDA-approved foods, supplements, cosmetics, and pet products. This also covers labeling requirements and reporting obligations for regulated products. Remember that FDA registration or regulatory compliance does not necessarily mean FDA approval.

Choose the private label manufacturer that aligns with what you’re looking for. You should make sure that you’re happy with the quality of the products they offer and the amount of information they provide.

“You’ll be able to tell very quick which the hungry ones are—they will go above and beyond to send you free samples, flood you with things, give you information like ‘this is selling a lot, a million units of this has sold in the last 14 days,’” says Razvan Romanescu, founder of Underlining, in a Shopify Masters interview.

Sell what you love

There’s a lot that goes into a customer’s purchasing decision. It’s why Shopify Community moderator Jacqui McLellan recommends starting a dropshipping business with a product you personally understand and love.

If you’re a skincare fanatic, for example, you’ll know what a high-quality product looks like, the ingredients to look for when choosing your own private label skincare items, and the results you expect to see.

Test the product yourself

Once you’ve chosen a supplier, order a sample (or batch, depending on their minimum order quantities) of the product you’ll be private labeling. Do items in the batch all look and work the same? Does the packaging and quality vary from product to product? Quality control needs to be consistent.

“I don’t see a lot of people that are very successful with dropshipping without product samples,” says Jacqui. “Ideally, you want to know what you’re selling to other people.”

Testing also gives you the opportunity to put yourself in a customer’s shoes, from unboxing the package to using the privately labeled product. This makes a great foundation for your marketing strategy. For example, record yourself using the product and post it on TikTok.

Establish a process for handling returns and support

Ask the dropshipping supplier if they’ll accept and restock returns for resale. Once you’ve decided on a plan, create a return policy that you list clearly on your website. Shopify’s self-serve return rules automate the process.

AI chatbots like Shopify Inbox can help you manage any customer concerns or questions that come in. Set up instant answers to FAQs, then have the agent handle incoming support tickets on your behalf.

Leverage private label dropshipping automation tools

Many dropshipping apps that connect to your Shopify store can automate redundant tasks. “You could get away with not using an app, it’s just going to be a lot more work," says Jacqui.

Examples include:

• Shopify Flow, which can notify you when products are running low and automatically hide sold-out products from your online store
• Shopify Messaging, which can automate marketing emails to your customers
• AutoDS and Inventory Source, which can monitor supplier feeds and auto-update your listings with accurate pricing and availability.

*Based on a November 2025 survey of 500 Shopify merchants conducted in English across Australia, Canada, the United Kingdom, Ireland, New Zealand, and the United States. Respondents were established merchants with two or more years on the platform. Results reflect the experiences of this specific sample and may not be representative of all merchants.