The Twinkle100 is the Netherlands' annual ranking of the top 300 ecommerce brands by net revenue, published each October in Twinkle magazine and unveiled at Shopping Today, the Netherlands' leading ecommerce industry event. Pink Gellac and Meroda both feature in the 2026 list.

Pink Gellac is one of the Netherlands' best-known beauty brands, built from a Dutch startup into an internationally recognised name with a loyal customer community. Meroda Cosmetics is a fast-growing Dutch cosmetics retailer that has expanded across Europe.

In this session, they join Shopify and Imke Walenberg, editor-in-chief of Twinkle, to discuss what it really takes to scale a fast-growing ecommerce business, from the growth decisions that shaped their brands to the challenges of operating across borders.

The brands are Dutch. The lessons apply wherever you're building.