Facebook Ad Sizes and Specs: Complete Guide for 2026

Facebook is the most popular social media advertising platform in the world. In 2026, it represents 16% of global digital ad spending, a significant lead over Instagram (10.5%) and TikTok (4.8%).

If your business is advertising on the platform this year, make sure to get your Facebook ad sizes right so your creative fits on screen without appearing pixelated or cut off.

Ahead, learn the correct sizes and text requirements for Facebook ads across all the major placements and ad types. Plus, see Facebook ad examples to inspire your 2026 campaigns.

Facebook ad sizes at a glance

• Image ads
• Carousel ads
• Video ads

Though Facebook ad sizes vary according to multiple factors, these are the basic specs you’ll need to keep in mind for different ad placements across the platform:

Image ads

These are single-image or GIF ads. They appear across the Facebook platform. 

As of May 2026, there’s no limit to the amount of text you can include in image ads, but Facebook encourages advertisers to keep them “uncluttered,” noting that too much text can be distracting. The platform also encourages brands to stick to a single focal point rather than asking ad viewers to look at more than one thing. 

Carousel ads

Facebook carousel ads include between two and 10 images or videos within a single ad. These images or videos appear as a swipeable slideshow. 

Each slide can include its own link, call to action (CTA), headline, and description. You can use carousel ads to sell on Facebook by including CTAs that direct ad viewers to your Facebook Shop, where users can browse products without leaving the Facebook app. 

If you’re on Shopify, you can set up a Facebook Shop by installing the Facebook & Instagram app to your Shopify storefront. This automatically syncs your product catalog with Facebook so you can create shoppable carousel ads without having to manually import your products.

Video ads

Video ads appear on both desktop and mobile devices across a range of placements, including between short-form videos in the Reels tab and on users’ news feeds. They can be as long as 241 minutes, depending on the placement, but Facebook doesn’t recommend going longer than 15 seconds on average.

Facebook advertising guidelines

Before you start creating Facebook ads, make sure you meet Meta’s Advertising Standards. These include following Meta’s Community Standards. Among other rules, these standards ban companies from promoting fraudulent products or services or running ads with sensational or violent content. 

They also don’t allow companies to publish content “implying or attempting to generate negative self-perception” to promote weight-loss or health products.

Facebook Feed ad sizes

• Facebook Feed image ad sizes
• Facebook Feed carousel ad sizes
• Facebook Feed video ad sizes

Users see Facebook Feed ads mixed in with organic posts from friends, groups, and pages they follow. Advertisers can display image, video, and carousel ads in this placement.

Facebook Feed image ad sizes

• Maximum file size: 30 MB

• Minimum image size: 600 x 600 pixels (1:1 ratio), or 600 x 750 pixels (4:5 ratio)

• Recommended resolution: 1440 x 1440 pixels (1:1 ratio), or 1440 x 1800 pixels (4:5 ratio)

• Recommended image ratio: 1.91:1 to 4.5

• File type: PNG or JPG

• Primary text: 50 to 150 characters 

• Headline: Up to 27 characters

Facebook Feed carousel ad sizes

• Image maximum file size: 30 MB

• Video maximum file size: 4 GB

• Recommended resolution: 1080 x 1080 pixels

• Recommended ratio: 1:1 or 4:5

• Image file type: JPG or PNG

• Video file type: MP4, MOV or GIF

• Carousel cards: Two to 10 

• Video length: One second to 240 minutes

• Primary text: Up to 80 characters 

• Headline: Up to 45 characters 

• Description: Up to 18 characters 

• Landing page URL: Required

Facebook Feed video ad sizes

• Maximum file size: 4 GB

• Minimum video size: 120 x 120 pixels

• Recommended resolution: 1440 x 1440 pixels (1:1 ratio) or 1440 x 1800 pixels (4:5 ratio) 

• Video ratio: 1:1 (desktop or mobile) or 4:5 (mobile only)

• File type: MP4, MOV, or GIF

• Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan, and 128 kbps+ stereo AAC audio compression

• Maximum video length: 241 minutes

• Primary text: 50 to 150 characters 

• Headline: Up to 27 characters

Facebook in-stream video ad sizes

• Facebook in-stream video image ad sizes

• Facebook in-stream carousel image ad sizes

• Facebook in-stream video ad sizes for video

In-stream video ads play during Reels from publishers and creators. They might also show up in Live videos from a select group of profiles.

You can run image, carousel, and video ads in this placement. If you run video ads here, note that your videos will truncate after 15 seconds. Viewers might also have the option to skip them after five seconds.

Facebook in-stream video image ad sizes

• Maximum file size: 30 MB

• Minimum image size: 600 x 600 pixels (1:1 ratio), or 600 x 750 pixels (4:5 ratio)

• Recommended resolution: At least 1080 x 1080 pixels

• Recommended image ratio: 1.91:1 to 1:1

• File type: PNG or JPG

• Primary text: Up to 125 characters 

• Headline: Up to 40 characters

Facebook in-stream video carousel ad sizes

• Maximum file size: 30 MB

• Minimum image size: 600 x 600 pixels

• Recommended resolution: 1080 x 1080 pixels

• Recommended ratio: 1:1

• Image file type: JPG or PNG

• Carousel cards: Two to 10 

• Video length: Up to 15 seconds

• Primary text: Up to 125 characters 

• Headline: Up to 40 characters 

• Description: Up to 30 characters

Facebook in-stream video ad sizes for video

• Maximum file size: 4 GB

• Recommended resolution: At least 1080 x 1080 pixels

• Video ratio: 16:9 or 1:1

• File type: MP4, MOV, or GIF

• Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan, and 128 kbps+ stereo AAC audio compression

• Video length: Five seconds to 10 minutes (mobile) or five seconds to 15 seconds (desktop)

• Primary text: Up to 125 characters 

• Headline: Up to 40 characters

Facebook Marketplace ad sizes

• Facebook Marketplace image ad sizes

• Facebook Marketplace carousel ad sizes

• Facebook Marketplace video ad sizes

You can run ads on Facebook Marketplace, where users list and browse items for sale. Advertising here places your products in front of users who are actively shopping.

Facebook Marketplace image ad sizes

• Maximum file size: 30 MB

• Recommended resolution: At least 1080 x 1080 pixels

• Recommended image ratio: 1:1

• File type: PNG or JPG

• Primary text: Up to 125 characters 

• Headline: Up to 40 characters 

• Description: Up to 30 characters

Facebook Marketplace carousel ad sizes

• Maximum image file size: 30 MB

• Maximum video file size: 4 GB

• Recommended resolution: 1080 x 1080 pixels

• Recommended ratio: 1:1

• Image file type: JPG or PNG

• Carousel cards: Two to 10 

• Video length: Up to 240 minutes

• Primary text: Up to 125 characters 

• Headline: Up to 40 characters 

• Description: Up to 20 characters 

• Landing page URL: Required

Facebook Marketplace video ad sizes

• Maximum file size: 4 GB

• Recommended resolution: At least 1080 x 1080 pixels

• Video ratio: 16:9 or 1:1

• File type: MP4, MOV, or GIF

• Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan, and 128 kbps+ stereo AAC audio compression

• Video length: Five seconds to 10 minutes (mobile) or five seconds to 15 seconds (desktop)

• Minimum size: 120 x 120 pixels

• Headline: Up to 25 characters

Facebook Stories ad sizes

• Facebook Stories image ad sizes

• Facebook Stories carousel ad sizes

• Facebook Stories video ad sizes

Similar to Instagram Stories, Facebook Stories expire after 24 hours, so users can only see them for a limited time. As users scroll through Facebook Stories from the people and pages they follow, they see Facebook Stories ads intermittently. You can also post Facebook Stories ads to Facebook Messenger.

As you create Stories ads, note that Facebook recommends leaving at least 250 pixels at the top and 340 pixels at the bottom of your image as space for CTAs and other in-app text.

Facebook Stories image ad sizes

• Maximum file size: 30 MB

• Minimum image size: 500 pixels wide

• Recommended resolution: 1440 x 2560 pixels

• Recommended image ratio: 9:16

• File type: PNG or JPG

• Primary text: Up to 125 characters 

• Headline: Up to 40 characters

Facebook Stories carousel ad sizes

• Maximum file size: 4 GB

• Minimum image size: 500 pixel width

• Recommended resolution: 1080 x 1920 pixels

• Recommended ratio: 1:1

• Image file type: JPG or PNG

• Carousel cards: Three to 10

• Primary text: Up to 125 characters 

• Headline: Up to 40 characters

• Landing page URL: Required

Facebook Stories video ad sizes

• Maximum file size: 4 GB

• Recommended resolution: 1440 x 2560 pixels

• Video ratio: 9:16

• File type: MP4, MOV, or GIF

• Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan, and 128 kbps+ stereo AAC audio compression

• Video length: One second to two minutes

• Minimum width: 250 pixels

• Primary text: Up to 125 characters 

• Headline: Up to 40 characters

Facebook Reels ad sizes

• Facebook Reels image ad sizes

• Facebook Reels carousel ad sizes

• Facebook Reels video ad sizes

Facebook Reels are short-form videos comparable to Instagram Reels, TikToks, and YouTube Shorts. Users can view a continuous stream of them on the Reels tab, where they’ll see Reels ads mixed in with videos from content creators. Reel ads are an immersive format for mobile viewers, since they take up the full screen.

Facebook Reels image ad sizes

• Maximum file size: 30 MB

• Minimum image size: 600 x 600 pixels

• Recommended resolution: 1440 x 2560 pixels

• Recommended image ratio: 9:16

• File type: PNG or JPG

• Minimum resolution: 600 x 600 pixels

• Primary text: Up to 40 characters 

• Headline: Up to 55 characters

Facebook Reels carousel ad sizes

• Maximum file size: 30 MB

• Recommended resolution: At least 1080 x 1080 pixels

• Recommended ratio: 9:16

• Image file type: JPG or PNG

• Carousel cards: Two to 10 

• Minimum resolution: 500 x 262 pixels

• Primary text: Up to 40 characters

Facebook Reels video ad sizes

• Maximum file size: 4 GB

• Recommended resolution: 1440 x 2560 pixels

• Video ratio: 9:16

• File type: MP4, MOV, or GIF

• Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan, and 128 kbps+ stereo AAC audio compression

• Video length: No maximum length

• Primary text: Up to 40 characters 

• Headline text: Up to 55 characters 

Ads on Facebook Reels ad sizes

• Ads on Facebook Reels image ad sizes

• Ads on Facebook Reels carousel ad sizes

• Ads on Facebook Reels video ad sizes

Ads on Facebook Reels show up as overlays on creators’ Reels. They’re displayed as a banner at the bottom of the Reel at the beginning of the Reel and can appear as images, carousels, or videos.

Ads on Facebook Reels image ad sizes

• Maximum file size: 30 MB

• Recommended resolution: At least 1080 x 1080 pixels

• Recommended ratio: 1.91:1 to 1:1

• Image file type: JPG or PNG

• Minimum resolution: 600 x 600 pixels

• Primary text recommendation: 60 characters

• Headline recommendation: 10 characters

Ads on Facebook Reels carousel ad sizes

• Maximum file size: 30 MB

• Recommended resolution: At least 1080 x 1080 pixels

• Recommended ratio: 1.91:1 to 1:1

• Image file type: JPG or PNG

• Minimum resolution: 600 x 600 pixels

• Carousel cards: Two to 10

• Primary text recommendation: 60 characters

• Headline recommendation: 10 characters

Ads on Facebook Reels video ad sizes

• Maximum file size: 4 GB

• Recommended resolution: At least 1080 x 1080 pixels

• Video ratio: 9:16

• Video file type: MP4 or MOV

• Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan, and 128 kbps+ stereo AAC audio compression

• Video length: Four to 15 seconds

• Minimum resolution: 500 x 800 pixels

• Primary text recommendation: 60 characters

Facebook right column ad sizes

• Facebook right column image ad sizes

• Facebook right column carousel ad sizes

• Facebook right column video ad sizes

Facebook’s right column ads can appear across the site, but they mostly appear on the right side of Facebook pages. This is a desktop-only format, so mobile users won’t be able to see these ads.

Facebook right column image ad sizes

• Recommended resolution: At least 1080 x 1080 pixels

• Recommended ratio: 1:1

• Image file type: JPG or PNG

• Minimum resolution: 254 x 133 pixels

• Headline recommendation: 40 characters

• Text on images: Meta recommends skipping due to the small size

Facebook right column carousel ad sizes

• Maximum image file size: 30 MB

• Maximum video file size: 4 GB

• Recommended resolution: 1080 x 1080 pixels

• Recommended ratio: 1:1

• Image file type: JPG or PNG

• Video file type: MP4, MOV or GIF

• Carousel cards: Two to 10 

• Video length: Up to 240 minutes

• Headline: Up to 40 characters 

• Landing page URL: Required

Facebook right column video ad sizes

• Maximum file size: 4 GB

• Minimum video size: 120 x 120 pixels

• Recommended resolution: 1440 x 1440 pixels (1:1 ratio) or 1440 x 1800 pixels (4:5 ratio) 

• Video ratio: 1:1 (desktop or mobile) or 4:5 (mobile only)

• File type: MP4, MOV, or GIF

• Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan, and 128 kbps+ stereo AAC audio compression

• Maximum video length: 241 minutes

• Primary text: 50 to 150 characters 

• Headline: Up to 27 characters

Additional Facebook ad placements

• Search results

• Audience Network

• Business Explore

There are a few other Facebook ad placements to consider:

Search results ads

Search results ads appear to users searching on the main Facebook site as well as on Facebook Marketplace. Facebook notes that they give advertisers the opportunity to connect with users who are already in the “discovery mindset.” 

You can run image, video, and carousel ads in this placement. The ad size will depend on the format you choose.

Audience Network

Meta Audience Network is a collection of third-party apps and websites that allow brands to advertise on their platform through Meta. Running Audience Network ads lets you retarget customers across multiple touchpoints, since you can show them ads on Meta platforms as well as on third-party sites.

To set up Meta retargeting ads with a Shopify website, install the Meta pixel. This is a line of code that tracks shoppers’ behavior on your site. You’ll be prompted to add this as you install the Facebook & Instagram app for Shopify.

The Audience Network supports image, carousel, and video ads. The ad size depends on the ad type. 

Business Explore

Business Explore ads appear below organic posts from other businesses. When a user clicks on one of these posts, they’ll see a section titled “Explore more in [category].” This displays ads from related companies. For example, if a user clicks on a post from a hair salon, they might see Business Explore ads for hair product companies.

The ad size for Business Explore advertisements depends on the ad type.