8 Etsy Alternatives for Selling Your Crafts (2026)

If you create crafts, curate collectibles, or sell handmade goods, you know the marketplace Etsy. 

With more than 86.5 million active buyers, Etsy is a popular website for entrepreneurs who want to start a small business. But Etsy isn't the best option for everyone. 

Shopify is the best Etsy alternative for sellers who want to own their brand and customer data. Big Cartel is a strong low-cost option, and Amazon Handmade and Bonanza are marketplace-style options. 

For business owners looking for a new ecommerce platform or selling site, here's a list of Etsy alternatives.

8 best Etsy alternatives

1. Shopify
2. Big Cartel
3. Squarespace
4. Wix
5. Ecwid by Lightspeed
6. IndieMade
7. Bonanza
8. Amazon Handmade

1. Shopify

Shopify is the best store platform for Etsy sellers looking for more control and flexibility. With Shopify, sellers pay no listing fees, own their customer data, and have full control over store branding. You can even manage Etsy listings from your Shopify dashboard, making it easy to sell on both platforms at once.

Many Shopify merchants began their businesses on Etsy before switching platforms when they were ready to grow. Thanks to dedicated migration features, moving from Etsy to Shopify is seamless whether you plan to sell online, in a retail store, or through social media.

With hundreds of store templates ready to customize, Shopify unlocks your branding potential. In addition, Shopify offers a full suite of sales tools and resources, including funding through Shopify Capital, point-of-sale devices with Shopify POS, and discounted shipping services.

2. Big Cartel

Big Cartel is a store-builder made for craft sellers, entrepreneurs, and creatives who want to sell art online. Big Cartel users can list up to five products on its free plan, making it good for beginners. That makes the platform an option among Etsy alternatives for budget-conscious sellers with just a few products who want to avoid Etsy's listing fees.

It includes website templates that you can customize to match your branding. You can use your own domain name, and also access a number of marketing tools. Shoppers buy directly from your store and can communicate with you through a contact form.

3. Squarespace

Squarespace is a website builder known for its drag-and-drop interface. Like the other website builders on this list, Squarespace's main advantage over Etsy is that it allows you to sell to customers from your own site. That helps you avoid Etsy's seller fees and gives you access to your customers' data, which makes it easier for you to interact with your audience through owned media channels like email.

Like Shopify, Squarespace allows you to import Etsy listings using a third-party migration app and sell to customers both directly through your custom ecommerce site and through third-party marketplaces. Since Squarespace isn't purpose-built for ecommerce, some sellers may find the platform doesn't have all the features they need to grow their business.

4. Wix

Wix is a website builder that allows you to sell products directly to your customers, bypassing Etsy's fees and providing a custom branded experience. Like other builders on this list of Etsy alternatives, Wix offers editable website templates, custom domains, site hosting, and some marketing features.

Wix lets you track orders, accept PayPal and credit card payments, create promotional coupons, and set tax and shipping rules for different locations. There's a tiered monthly pricing plan, plus a community knowledge hub.

5. Ecwid by Lightspeed

Ecwid by Lightspeed offers a website builder and a tool that allows you to add ecommerce functionality to your existing website, social media account, and other sales channels. Ecwid's advantage over Etsy is that it allows customers to shop and purchase products from the places where they interact with you online.

For example, if you're an artist with an existing portfolio on a compatible platform, you can use Ecwid's buy button to add shopping features to that portfolio site.

If you don't already have your own website, you'll need to use the website builder feature. And, if you want to sell on Etsy and Ecwid, you'll need to choose a paid plan with a product limit that suits your business's needs.

6. IndieMade

IndieMade is an Etsy alternative with features specific to artists and art dealers. In addition to an online store builder, you can create a calendar of events, an image gallery, your own blog, and a news section—giving your site visitors a full shopping experience.

IndieMade's inventory management feature will sync your website with your Etsy store. Like Etsy, however, there are limited options for product variants, making it difficult for merchants with growing product offerings. If offering a broad range of product variants is important to your business model, then another Etsy alternative on this list may be a better fit.

7. Bonanza

Bonanza is a marketplace like Etsy, meaning you can sell unique items such as art, crafts, and collectibles alongside other vendors. Its main advantage over Etsy is that Bonanza also gives you the option to create a standalone website for your online store.

It's free to list items on Bonanza, but the site charges final value fees like Etsy. You can import items directly from Etsy and create automated listings on Google Shopping, eBay, and Nextag.

One unusual thing about Bonanza is that it lets buyers and sellers negotiate on price, so bear this in mind when pricing your products.

8. Amazon Handmade

Amazon is not generally associated with unique or handmade products, but it does have a marketplace branch of its brand for selling crafts and artisan goods. Amazon Handmade offers makers an Amazon storefront to showcase their products. Amazon Handmade's advantages over Etsy include shipping through Fulfillment by Amazon (FBA), no listing expiration, analytics, and Amazon-sponsored ads.

Selling your creations on Amazon Handmade could be a good way to get your products in front of loyal Amazon customers. But keep in mind that costs are higher than other marketplace platforms, with Amazon taking a 15% referral fee and a $0.30 referral fee minimum per transaction. Plus, like Etsy, Amazon owns your customer relationships, which can make it difficult to harness the power of other sales channels.

How to choose the best Etsy alternative

Processing all the options above takes time and consideration. If you're on the fence about which Etsy alternative to choose, here are some considerations:

• Marketplace versus website builder. Marketplaces like Amazon Handmade provide the shoppers, but they also set the rules and have high competition. A website builder like Shopify gives you total control over your brand, email marketing lists, and more. 
• Free structure. Consider that some platforms take a small cut of your sales, while others charge a flat monthly fee plus a small transaction fee. It's usually cheaper than paying a listing fee for every product you want to sell. 
• Migration effort. Manually moving 500 listings is a special kind of beast. Platforms like Shopify offer migration tools that make importing your products simple. 
• SEO and traffic. On marketplaces, you rely on their algorithm. On a standalone site, you are the algorithm. Consider if you're ready to manage your own SEO, Pinterest strategy, or email marketing to bring people through the door.
• Future plans. It's easier to start with a marketplace, but if you plan to have 1,000 SKUs and sell wholesale, pick a commerce platform like Shopify so you don't have to migrate again in two years.