The 6 Best B2B Ecommerce Websites for Business Growth (2026)

A business-to-business (B2B) ecommerce website is an online storefront built for transactions between businesses, often with account-based pricing, bulk ordering, payment terms, and repeat-purchase tools.

According to a Statista March 2026 survey, 48% of B2B companies in the United States and selected European countries reported increases in sales revenue due to ecommerce. B2B buyers also rarely stick to one channel; McKinsey found they use an average of 10 across the purchasing journey, spanning in-person, remote, and digital interactions.

B2B buyers expect a fast and frictionless experience from modern ecommerce, with accuracy and autonomy as some of the most important elements. 

This article will outline the key features of B2B ecommerce sites, plus six options to explore, and guidance on choosing the best one. 

What is a B2B ecommerce website?

A B2B ecommerce website is a digital storefront or portal where a business sells products or services directly to other business buyers. The seller owns and operates it, and the site is built around how B2B companies purchase, including account-based pricing, bulk ordering, and negotiated payment terms.

That ownership separates it from a B2B marketplace. 

A marketplace like Alibaba or Amazon Business is a third-party platform where many sellers list side by side, compete on the operator’s terms, and pay a commission on each sale. On your own B2B site, you control the pricing, the branding, the customer data, and the full buying experience. 

B2B vs. B2C ecommerce websites

B2B ecommerce websites market and sell products from one business to another, while business-to-consumer (B2C) websites sell directly to individual shoppers.

The two don’t share target audiences, but they share a lot of infrastructure. For example, both need user-friendly interfaces, SEO and conversion optimization, detailed product descriptions backed by accurate product data, multiple payment methods, and support for rewards and coupons.

“Architects, designers, internal procurement people for Google, or someone decorating their house in the Hamptons are all generally going through the same buying process: they’re all on Instagram or Pinterest,” says Ian Leslie, chief marketing officer at Industry West. “So I just need to show the pieces in a beautiful manner. If they like it, the difference is in whether they will buy one or one-hundred.”

The difference is in what happens around the transaction. In addition to negotiating prices, bigger order quantities, and internal approvals, Gartner research estimates that the average B2B buying group has between 5 and 16 members across four different functions, and that ongoing relationships with suppliers outlast any single order. 

That’s why B2B ecommerce websites need additional features like customer-specific pricing, quantity rules, volume discounts, quote or draft-order review, purchase order numbers, payment terms, and easy reordering. The more positive the buyer experience, the more likely the customer will return for repeat purchases. 

B2B ecommerce website features business buyers expect

Your business buyers hold you to a high standard. In McKinsey’s 2026 Global B2B Pulse Survey, inconsistent information across teams and the inability to reach knowledgeable representatives were the top two reasons buyers switched suppliers. Your website is where much of that judgment happens.

“We’ve dubbed this moment ‘the great expectations of B2B buyers,’” says the report. These are some essential features of B2B ecommerce websites:

• Account-based catalogs and contract pricing
• Bulk purchasing options
• Repeat ordering and shared lists
• Buyer roles and order approvals
• Quote management and payment terms
• Search, self-service portals, and integrations

Account-based catalogs and contract pricing

A distributor and a franchise group buying the same product might see different prices, different products, and different checkout options. The website has to keep all of it straight per account. That means:

• Customer-specific catalogs. Each account sees only the products you’ve agreed to sell them, at their negotiated prices.
• Location-specific availability. A buyer purchasing for the Chicago warehouse may need a different product set, currency, or shipping arrangement than the same company’s Berlin office.
• Volume pricing. Price breaks that apply automatically at quantity thresholds, so buyers aren’t emailing for a quote on every large order.

For example, AMR Hair & Beauty moved to Shopify after years of website crashes, slow loading times, and poor search that frustrated both retail and B2B buyers. Their product catalog has more than 6,000 SKUs, but their legacy infrastructure was hard to navigate for B2B buyers. 

AMR Hair & Beauty switched to Shopify to fix these issues, upgrading their search and filtering features to make it easier for wholesalers to find what they’re looking for. A password-protected B2B customer portal now allows buyers to narrow down their results and view B2B pricing and incentives. 

“We have 10 different pricing tiers for B2B customers, and Shopify automatically shows them the right one based on their customer status,” says Founder Ammar Issa.

Bulk purchasing options

A wholesale buyer restocking 40 SKUs shouldn’t have to click through 40 product pages. You need bulk purchasing features that compress that work, including:

• Minimums, maximums, and ordering increments. These rules should be visible on the product page and enforced at checkout. In Shopify, quantity rules can be set for individual product variants through B2B catalogs, including minimums, maximums, and increments. 
• Displaying volume prices as quantities change. Your buyers should be able to see the unit price available at each threshold before committing to a larger order.
• Making multivariant ordering faster. A buyer stocking a shirt in six sizes should be able to enter quantities for each variant from one place rather than opening and adding them individually. Shopify’s Quick order list gives buyers one product-page view for purchasing multiple quantities across different variants.

Repeat ordering and saved lists

A returning B2B buyer shouldn’t have to rebuild the same order product by product. A B2B ecommerce website can shorten replenishment time with features like: 

• Past-order duplication. A buyer can reopen a previous purchase, add the same products to a new cart, and adjust quantities before checkout.
• CSV ordering. For buyers managing long SKU lists, this enables them to upload products and quantities from a spreadsheet instead of entering each line manually.
• Scheduled repeat orders. A predictable purchase can recur at an agreed interval, with the option to pause or update it as demand changes. 

For signed-in Shopify B2B customers, they can reorder products from their order history and edit the resulting cart before checkout.

Buyer roles and order approval

A B2B order, as Gartner found, seldom belongs to one person. The requester who builds the cart may not be the manager who approves the spend or the finance team that checks it against budget. Some helpful website features include: 

• Access tied to individual buyers. Each contact should sign in under the appropriate company and location rather than sharing one account across the organization.
• Visibility suited to each role. Some buyers only need to place orders and review their own purchases, while account administrators may need visibility across orders placed for the whole location.
• Purchase order capture. Buyers should be able to attach the company’s purchase order number to the online transaction so the order can be matched with internal records.

Quote management and payment terms

A B2B order may begin with a negotiated quote, require a deposit, and remain unpaid until weeks after delivery. The website needs to preserve the agreed products, prices, and payment schedule throughout that process. You can do this with features like: 

• Quote-to-order workflows. Your sales representatives should be able to create an order on a buyer’s behalf, adjust prices or discounts, add a purchase order number, and send the buyer an invoice or checkout link. In Shopify, draft orders can use prices that differ from the customer’s catalog, while price locking preserves the quote if the underlying product price later changes.
• Account-specific payment terms. Shopify lets you assign net 7, 15, 30, 45, 60, or 90 terms to a company location or individual draft order. 
• Deposits and partial payments. A custom manufacturing order, for example, might require 30% upfront and the balance later. Shopify Plus ecommerce businesses can attach percentage-based deposits to payment terms and collect multiple partial payments by card or manual methods such as bank transfer.
• Credit limits. Where payment terms determine when a buyer must pay, a credit limit determines how much unpaid debt the seller will allow at once. Shopify supports location-level credit-limit rules through cart and checkout validation.

The credit limits and fully automated invoicing require a Shopify App Store solution or an Enterprise Resource Planning (ERP) integration. Shopify Flow can automate parts of the supporting workflow, such as sending payment-due reminders, while the underlying payment terms and outstanding orders remain visible in Shopify.

Food-service equipment supplier Russell Hendrix uses Shopify draft orders for sales-assisted B2B purchases. Their representatives now process these orders five times faster than when they entered them through the company’s ERP. In the first 12 months after launching Shopify B2B, Russell Hendrix also reported a 43% increase in online B2B order volume and a 24% increase in revenue.

Search, self-service portals, and integrations

The features above only work if buyers can find the products they apply to. Baymard’s 2026 Ecommerce Search UX benchmark found that 56% of sites failed to adequately support users’ search needs. The share rated “mediocre or worse” reached 46% on desktop, 58% on mobile, and 64% in ecommerce apps. To improve search and usage capabilities, you’ll need: 

• Search and navigation suited to your catalog. Shopify Search & Discovery lets you create filters from product options, metafields, and metaobjects, as well as add search synonyms and adjust which products receive greater prominence in results.
• An account self-service portal. Shopify B2B customer accounts let buyers view order history, company and location information, saved payment methods, payment terms, and order tracking.
• Connected product and operational data. Shopify B2B can connect with external systems to synchronize company, customer, order, inventory, catalog, pricing, and payment data. Confirm that a prospective integration supports Shopify’s current B2B application programming interface (API) and customer accounts.
• Procurement system workflows. For your larger customers, they may want to enter the storefront through their procurement platform, fill a cart using their approved catalog, and return it for internal processing. PunchOut, OCI, and cXML connections to procurement systems such as SAP Ariba, Coupa, and Oracle Procurement are available through Shopify App Store solutions or custom partner integrations. 

Allied Medical, for example, brought these functions together when they moved their B2B and consumer business to Shopify. Shopify Search & Discovery helped buyers find specialized equipment, while their B2B portal gave wholesale customers access to company profiles, invoice history, and account-wide order information. 

Allied Medical subsequently reported spending 40% less time on back-end tasks, while their cart abandonment rate fell from 33.2% to 14.9%.

“B2B on Shopify has allowed us to introduce features that greatly improved the experience of our wholesale customers, such as better search functionality, access to unique offers, and the ability to access history from different user accounts within the same company,” says Katie Noble, managing director.

The best B2B ecommerce websites and platforms in 2026

The best option depends partly on whether you want to sell through an existing marketplace or build a B2B website of your own. 

On online marketplaces like Alibaba and Amazon Business, multiple sellers come together and give buyers one place to compare products, suppliers, and prices. In return, sellers operate within the marketplace’s rules, fees, and customer experience.

On owned ecommerce platforms like Shopify, WooCommerce, and Adobe Commerce, a business runs its own storefront or buyer portal. The seller has more control over branding, customer relationships, pricing, catalogs, integrations, and checkout, but is also responsible for attracting buyers and managing the site. 

The examples below include both models, so consider how each one supports your sales: 

• Shopify
• Alibaba
• Amazon Business
• Unite
• WooCommerce
• Adobe Commerce (formerly Magento)

1. Shopify

Shopify is a hosted ecommerce platform for businesses selling to consumers, other businesses, or both. You can run B2B and DTC through a blended store with shared products, inventory, and operations, or create a dedicated store intended only for business buyers. 

That flexibility is important as your business grows. In Shopify’s Q4 2025 survey* of 500 established ecommerce businesses, those operating across both B2B and B2C were significantly more likely to have scaled than B2B-only businesses.

And as of April 2026, Shopify B2B is available on Basic, Grow, Advanced, and Shopify Plus plans. All four plans support company accounts and locations, catalogs, quantity rules, volume pricing, and net payment terms. Plus, features like draft-order workflows, purchase order numbers, self-service reordering, the Trade theme, quick order lists, and Shopify Flow automations.

Basic, Grow, and Advanced stores can assign up to three active catalogs through B2B Markets, while Plus supports unlimited catalogs and direct catalog assignments to individual companies or locations.

Advanced and Plus also support contextual storefront and checkout experiences; deposits, partial payments, and payment requests by fulfillment are Plus-only.

Depending on the plan and store configuration, you can tailor products, prices, currencies, payment and shipping methods, and storefront content for different B2B markets. There are also Shopify-specific themes and headless storefronts for B2B businesses, as well as custom B2B reports in Shopify Analytics and workflow automation through Shopify Flow. You can also find a suite of B2BAPIs, and customized integrations to connect ERP, customer relationship management (CRM), accounting, inventory, product information management (PIM), and fulfillment systems to Shopify.

“We did a lot of research into B2B platforms. Do they meet what our current accounts are accustomed to? Does it get rid of the pain points of our current platform? And is it expandable for the future?” says Nicholas Lachhman, associate ecommerce manager at Dermalogica Canada.

“And out of the gate Shopify’s B2B solution gave us confidence that it was the best choice out there.”

2. Alibaba

Alibaba is a global B2B marketplace that connects business buyers with manufacturers, wholesalers, exporters, and other suppliers across a wide range of product categories. You operate within Alibaba’s marketplace and appear alongside competing suppliers.

Alibaba is often a choice for small and medium-sized businesses that sell in overseas markets and participate in cross-border trade. For US sellers, Alibaba currently offers three annual supplier packages, with the Basic plan starting at $1,999 per year.

• All three packages include an online storefront, business verification, Alibaba’s AI tools, five staff subaccounts, onboarding assistance, buyer inquiries, and Trade Assurance. 
• Alibaba also supports online checkout, wire transfers, buyer-supplier messaging, product importing from platforms including Shopify and Amazon, and AI-assisted storefront and listing creation.

US sellers must operate a registered business entity, complete business verification, and be capable of supplying products in wholesale quantities.

3. Amazon Business

Amazon Business is Amazon’s B2B marketplace, where organizations purchase products and supplies from multiple sellers. You list within Amazon’s marketplace and operate under its selling, fulfillment, and customer-experience rules.

Amazon reports that Amazon Business drives $35 billion in annualized sales and serves eight million organizations globally, excluding emerging markets.

You can create a free Amazon Business account to access features such as business-only prices, quantity discounts, multiuser accounts, buying groups, approval workflows, purchase-order fields, and purchasing analytics. 

On the seller side, businesses with an Amazon Professional selling account can:

• Set business-only prices and quantity discounts
• List products as individual units, case packs, or pallets
• Respond to buyer requests for quotation
• Add business and supplier certifications
• Analyze B2B opportunities through Seller Central
• Fulfill orders themselves or use Fulfillment by Amazon (FBA)
• Automate pricing, inventory, and other processes through Amazon Business APIs

As of August 2026, US plans include Duo, which is free for an eligible sole proprietor or single business owner with a personal Amazon Prime membership; and paid plans start at $179 per year for up to five users.

4. Unite

Unite, formerly known as Mercateo, is a European B2B procurement platform headquartered in Leipzig, Germany. Founded in Munich in 2000, Unite operates across 12 countries, making it the marketplace to know for sellers targeting European business buyers.

You can purchase from Unite’s Spotmarket, which contains products from vetted European suppliers, or activate BusinessShops containing catalogs from their preferred suppliers.

Unite supports:

• Marketplace search and product comparison
• Preferred-supplier and framework-agreement catalogs
• Individual prices and product assortments
• User invitations and purchasing approvals
• Purchasing records and audit trails
• Spend and catalog analytics
• PunchOut connections that return shopping carts to an existing procurement system
• ERP and e-procurement integrations
• A single-creditor model that consolidates transactions with multiple suppliers

The platform charges a service fee separately from the value of the products purchased. Marketplace suppliers do not pay supplier commissions, although fees vary by service and country. Under Unite’s current global BusinessShop terms, suppliers pay about $500 to set up their first BusinessShop and about $50 per month to host it, with lower fees for additional shops.

5. WooCommerce

WooCommerce is an open-source ecommerce plug-in for WordPress. The basic software is free, and sellers assemble their stack themselves, including hosting, a theme, and extensions for the functionality they need. 

The core WooCommerce plug-in doesn’t include a complete native B2B feature set. You add wholesale functionality through extensions from the WooCommerce Marketplace, other WordPress plug-ins, or custom development. 

Depending on the extensions selected, a WooCommerce B2B store can support:

• Customer- or role-specific products and prices
• Tiered and quantity-based pricing
• Wholesale registration and account approval
• Private catalogs and hidden prices
• Minimum quantities and order values
• Quote requests and quote-to-order conversion
• Tax exemptions
• Payment and shipping methods assigned by buyer role
• Product tables and quick bulk-order forms
• Combined B2B and B2C selling from one website

The extension pricing starts at $29 and can cost up to a few hundred dollars per year, per plug-in, on top of hosting and any development costs.

Pro tip: If WooCommerce doesn’t quite feel right to you, Shopify’s guide to the top WooCommerce alternatives has more options to explore.

6. Adobe Commerce (formerly Magento)

Adobe Commerce, formerly known as Magento Commerce, is an enterprise ecommerce platform for businesses running B2B, B2C, or combined storefronts. This is distinct from Magento Open Source. Adobe Commerce includes the commercial B2B functionality, cloud services, and Adobe support, while Magento Open Source remains a separate open-source code base. 

Adobe Commerce’s B2B features include:

• Company accounts, buyer roles, and permissions
• Customer-specific catalogs and contract pricing
• Negotiable quotes and reusable quote templates
• Quick ordering and saved requisition lists
• Purchase orders and approval workflows
• Company credit and account-level spending controls
• Multiple storefronts, currencies, and localized catalogs
• APIs and integrations with ERP, CRM, inventory, and other Adobe products

As of writing, Adobe doesn’t publish fixed subscription prices. You can request a custom quote, and the total cost may also include implementation, hosting, development, integrations, extensions, and ongoing technical support.

MR.DIY Malaysia previously ran ecommerce through Adobe Commerce and in-house platforms. The retailer said new feature development required lengthy technical work, while their business buyers lacked convenient bulk-ordering and custom-pricing options.

After moving to Shopify, MR.DIY reported a 41% reduction in platform maintenance costs, 16% revenue growth, and a 113% increase in daily order fulfillment. The company is also preparing to expand their B2B offering with tiered pricing, volume discounts, and bulk purchasing for corporate and wholesale buyers.

“Shopify is simple, stable, and fast. Those are the three things we needed most,” says Alexander Yong, head of ecommerce.

How to choose a B2B ecommerce website

Choose a B2B ecommerce website based on how customers already research, approve, place, and pay for orders. 

In Shopify’s Q4 2025 survey of store owners,* 65% said they waited for customer demand before scaling, making buyer behavior a useful signal for when more advanced ecommerce infrastructure is warranted.

Match the platform type to the selling model

A marketplace may suit businesses that want access to an existing pool of buyers and are comfortable competing within a shared platform. An owned storefront like Shopify gives the seller more control over branding, customer data, pricing, and checkout. A procurement portal works well when suppliers need approval catalogs and internal control. 

Check buyer workflows and account complexity

List what buyers must be able to do without contacting a sales representative. That may include viewing customer-specific products and prices, ordering for multiple locations, paying on net terms, ordering by SKU, and duplicating previous purchases.

Plan integrations and scalability

Confirm how the website will exchange product, inventory, customer, order, and payment data with your ERP, CRM, accounting, warehouse, and fulfillment systems. At more than $1 million in revenue, respondents to Shopify’s 2025 survey* were more likely to replace cash flow as a leading goal with reducing operating costs, making operational efficiency increasingly important as businesses grow.

Compare costs, implementation effort, and readiness

A lower-cost platform may handle a basic gated catalog and wholesale pricing, while account hierarchies, quote workflows, credit controls, procurement connections, and complex integrations may require paid apps, custom development, or implementation partners. 

Here, account for subscription fees, transaction costs, hosting, extensions, maintenance, migration, and internal staffing. Keep cash flow in mind; 20% of respondents in the same Shopify survey* said they regret scaling because they wish they could’ve waited for consistent cash flow.

*Based on a 2025 survey of 500 Shopify merchants conducted in English across Australia, Canada, the United Kingdom, Ireland, New Zealand, and the United States. Respondents were established merchants with two or more years on the platform. Results reflect the experiences of this specific sample and may not be representative of all merchants.