13 Best White Label Products To Sell in 2026

White label products are items made by one company that you can brand and sell as your own. While effort needs to be made to find a reputable supplier, this unique model allows you to start selling your own brand of products much quicker than if you were to design and produce them yourself. 

Selling white label products is a straightforward option for those looking to test trending products or avoid manufacturing products on their own. Ahead, discover 13 ideas for popular white label products that you can brand and start selling online today.

What is a white label product?

A white label product is a generic product manufactured by one company and then branded and sold by other companies. Examples include cosmetics, skincare, electronics, household goods, and software.

Manufacturers will develop and produce standard, unbranded products, then work with retailers or companies who buy the product, apply their own brand name, logo, and product packaging before selling it as their own. Retailers relying on white label products can expand their offerings using the manufacturer’s research, development, and production facilities, all without incurring the overhead themselves.

Retailers can source white label products directly from manufacturers or use print-on-demand services to create branded products, which can then be marketed directly to consumers or sold wholesale to other businesses. Like a reseller business, a white label business sources products from another company.

White label vs. private label: what’s the difference?

White label and private label products are both made by third-party manufacturers and sold under a retailer’s brand. The difference between the two comes down to exclusivity. A white label supplier can offer the same standard product to several retailers, while a private label supplier develops a product for one retailer in particular, usually according to that retailer’s specifications.

The table below compares these product sourcing models to help you determine which approach works best for your company’s needs:

Store owners often choose white label products to test a category or add SKUs quickly; they choose private labels when exclusive specifications justify the longer timeline and higher investment. 

Product quality depends on the supplier in either model. Before committing to a manufacturer, you should assess quality through samples, test reports, production standards, and contract terms before placing an order.

Take skincare as an example. A manufacturer can sell the same standard moisturizer to several different retailers, each with unique branding. That’s a white label product. If one retailer chooses the formula, fragrance, and bottle, and the manufacturer produces it exclusively for that retailer, it’s a private label product.

13 white label products to sell online

• Reusable water bottles
• Cosmetics and skincare products
• Phone accessories
• Fitness clothing and accessories
• Pet accessories
• Mugs
• Essential oils
• LED lights and fairy lights
• Tote bags
• Massage guns
• Coffee beans
• Beach towels
• Apparel and fashion accessories

1. Reusable water bottles

The US reusable water bottle market is projected to grow from $2.15 billion in 2025 to $2.68 billion by 2030. Online sales are forecast to grow 6% annually through 2030.

Water bottles are low-cost, practical, and universally used items. If you’re an artist or designer looking to sell merch, they make great canvases for your work. Water bottles can also be white labeled with a simple logo and used for brand awareness.

Say you sell digital fitness content, like online yoga classes or virtual personal training. Branded water bottles offer a way to expand your brand awareness with a physical product.

When designing your own white label water bottles, consider different body materials like stainless steel, glass, and silicone, as well as how easy the bottle is to drink out of, clean, and carry around.

2. Cosmetics and skincare products

McKinsey expects skincare, cosmetics, fragrance, and haircare to form a $590 billion global beauty market by 2030, growing about 5% annually. Skincare alone is expected to account for 40% of the market’s value.

White label skincare products use ready-made formulas that merchants package and sell under their own brand names. Logos, packaging design, and marketing shape how customers perceive products that use similar formulas.

To start your makeup line using white label cosmetics, try launching with a single flagship item, like lip balm, to help you learn the process. From there, you can expand into other categories, basing your future products on customer feedback and emerging trends. 

3. Phone accessories

The global mobile accessories market was worth $105.5 billion in 2025 and is expected to reach $189.9 billion by 2033. Protective cases alone generated 32% of market revenue in 2025.

White label phone accessories are inexpensive to produce, widely available, and easy to customize. Phone cases are a great option for designers or artists who want to showcase their work on an affordable accessory, while gadgets like charging cords and car mounts are the ideal choice for a tech-forward business or any company looking to do company gifting or merch.

4. Fitness clothing and accessories

A record 250 million Americans participated in a sport, fitness, or outdoor activity in 2025, according to the Sports & Fitness Industry Association. Core participants, who take part more frequently, reached 158.8 million.

Popular products like yoga mats, sports socks, leggings, fitness equipment, T-shirts, and sweatbands are all available through white label manufacturers and print-on-demand companies.

Ideas for white label fitness products include starting an online boutique or creating customized workout merch to monetize a fitness influencer channel or workout studio.

5. Pet accessories

US pet industry spending reached $158 billion in 2025 and is projected to reach $165 billion in 2026, according to the American Pet Products Association. About 95 million US households reported owning at least one pet in 2025.

White label pet product opportunities include dog beds, cat toys, bowls, leashes, and grooming accessories. Owners of a pet business, such as a grooming salon, training service, or boarding facility, can add branded products to their existing services as a way to monetize further and capitalize on marketing opportunities.

6. Mugs

Nearly 195 million American adults drink coffee each week, according to the National Coffee Association’s 2026 research. Among people who drank coffee the previous day, 82% prepared their coffee at home, meaning that there’s a great market for personal coffee gear, like mugs.

There are many options for adding white label branding to coffee mugs, from ceramic mugs emblazoned with local references and travel mugs engraved with national park wonders to enamel mugs with custom artwork.

7. Essential oils

The US essential oils market was valued at $10.28 billion in 2025 and is projected to reach $21.09 billion by 2033. Self-care and wellness trends are also showing no signs of slowing down, making this a profitable industry for newcomers. 

Essential oils, diffusers, and bath products can all be white labeled and sold online. Branded oils are a great way for wellness influencers to monetize a personal brand or make their first foray into ecommerce.

8. LED lights and fairy lights

The global smart LED lighting market is projected to grow from $41 billion in 2026 to $68.5 billion by 2030, an annual growth rate of 14.9%. Fairy lights, LED light-up sneakers, solar-powered camp lights, flashlights, and novelty lights can all be found through white label manufacturers. 

As a brand, you can differentiate your products through color options, controls, installation design, energy use, and compatibility. Make sure to confirm electrical certifications and plug standards for every country where the product will be sold.

9. Tote bags

The sports bag and tote bag segment is forecast to grow 4.1% annually from 2025 through 2030. The global bags and containers market is expected to increase from $52.9 billion in 2026 to $62.2 billion by 2030.

Tote bags offer a large, flat printing area for artwork, logos, and event designs. Artists can sell them as merchandise, and stores can use them as branded shopping bags. Many print-on-demand services offer tote bags with low initial order requirements. 

10. Massage guns

The global massage gun market was worth $491.6 million in 2025, and is projected to reach $921.4 million by 2033, growing 8.2% annually. Online channels generated 68.1% of market revenue in 2025.

Massage guns are another breakout product idea of recent years, providing post-workout therapy and relief from muscle soreness. Consumer gadgets, like massage guns, can be excellent white label products to consider if you are looking to sell higher-price, mid-market products.

11. Coffee beans

Specialty coffee reached 58% of American adults weekly in 2026, up from 53% in 2022. Espresso-based beverage consumption also increased from 40% to 45% during that period. 

White label coffee suppliers can provide custom blends, branded packaging, and order fulfillment. Stores can build a product range around roast level, origin, grind size, or flavor profile.

There are many companies designed to help new brands create and sell coffee on a white label basis. For example, Dripshipper is a white label coffee bean seller app that integrates with Shopify stores.

12. Beach towels

The beach towel market is set to grow 6% annually from 2025 through 2031. Outdoor recreation, beach travel, premium materials, and customization are driving demand. 

Start a white label business with a seasonal product like beach towels, featuring your unique logo, artwork, or patterns. Service businesses, like a surf school or beach club, may consider adding white label branding to towels to sell as merch. Artists can customize the entire design, turning drawings or paintings into usable products.

13. Apparel and fashion accessories

The global fashion accessories market is forecast to grow 8.1% annually from 2025 through 2030, reaching $1.26 trillion. It includes products such as jewelry, watches, handbags, belts, wallets, and sunglasses.

If you run a fashion brand and are looking to upsell or cross-sell with branded accessories, consider adding your logo to something like white label eyewear. These types of white label products are often available through print-on-demand companies and include custom options like branded labels and tags.

How to choose a white label supplier

Compare several white label suppliers before adding your logo to a product. The manufacturer you choose determines product quality, production timing, and how closely the finished item matches your specifications. Use the following criteria to evaluate each supplier:

Check the supplier’s reputation

Research each supplier’s business history, customer reviews, and references. Look for a record of reliable production and on-time delivery in your product category. Industry forums can reveal recurring quality, communication, or fulfillment problems.

Verify product quality

Request details about the manufacturing process, quality control, and product testing. Ask for relevant certification documents and confirm that they apply to the facility and product category. Each industry has its own US compliance rules to be mindful of*:

• For dietary supplements, confirm that the manufacturer follows the FDA’s current good manufacturing practices, including the rules for dietary supplements under 21 CFR Part 111.
• For cosmetics, identify the responsible person named on the label. Determine whether facility registration and product listing apply, then document who maintains safety substantiation records and reports serious adverse events under MoCRA.
• For children’s products covered by CPSC safety rules, confirm that the supplier can arrange any required testing through a CPSC-accepted laboratory. The domestic manufacturer or importer issues the Children’s Product Certificate based on test results or applicable exemptions.

Request samples of every product and compare them with your written specifications before placing a bulk order.

*This information is for general informational purposes and is not legal advice. Rules vary by product and market. Consult a qualified attorney or compliance professional about your obligations.

Explore customization

The white label products you sell should promote your brand, even in small ways. Ensure that your supplier can provide customization options that reflect your brand’s ethos and appeal to your target audience.

Whether it’s simple adjustments, like custom packaging and labels, or more in-depth changes to recipes and features, your supplier should understand the need for your product to stand out.

Review lead times

Ask each supplier for their minimum order quantity (MOQ), pricing at each volume tier, production lead time, and delivery estimate. MOQs vary by product category, packaging, and customization. 

Lead times vary by category and season, especially during peak production periods. Confirm both figures before placing an order.

Get cutoff dates for peak-season orders and ask what happens if order volume increases or materials are delayed. For print-on-demand products, compare processing times and shipping estimates.

Test customer support

Effective communication is key to any successful partnership. A supplier should be responsive and transparent. Opt for suppliers who assign a dedicated account manager to handle your needs, which can significantly enhance the communication flow and help you resolve issues quickly.

Choose domestic

Domestic white label suppliers can reduce transit times, lower import costs, and decrease communication barriers. It’s a good idea to verify both manufacturing and fulfillment locations, since a US business address does not confirm that production occurs in the US.

Shopify store owners can use Shopify Collective to source products from domestic Shopify brands with no order minimums or upfront inventory costs. Products retain the supplier’s existing branding, so Collective is an alternative when domestic sourcing is the priority and private branding is optional.

Best industries for white label products

White label products are common in industries where manufacturers can sell a standard product under multiple brands. These six categories have established white label sourcing options:

• Software-as-a-Service (SaaS). Businesses can license prebuilt software and sell digital products under their own brands. Products include shopping, streaming, ordering, scheduling, and customer service apps.
• Health and beauty. Manufacturers offer ready-made skincare and haircare formulas that retailers can brand and package. White label CBD products include creams, lotions, and other topicals. Selling CBD products involves extra supplier checks for certificates of analysis, accurate labeling, and sales-market rules.
• Food and beverages. White label options include coffee, tea, snacks, sauces, and other packaged foods. Store owners selling food online also have to account for food safety, labeling, and business license requirements.
• Clothing and accessories. Fashion retailers use white label manufacturers to build clothing lines under their own branding. Products include T-shirts, hats, sunglasses, bags, and jewelry. Entrepreneurs can use these products to start a clothing brand or start a jewelry business.
• Consumer electronics. Headphones, smartwatches, chargers, phone cases, and other tech accessories give electronics brands access to ready-made products.
• Home and garden. Retailers can add branded furniture, tools, planters, décor, and household accessories to their catalogs.

Pros and cons of selling white label products

Pros

• Cost-effective. White labeling allows businesses to save on research, development, and production costs.
• Quick market entry. Without a product development phase, brands can go to market quicker.
• Marketing focus. Companies can concentrate their efforts on building a brand.
• Scaling options. Businesses can expand their product lines rapidly to meet market demand.

Cons

• Limited control. Companies using white labeling have less control over the manufacturing process and any issues with production reliability or availability.
• Limited customization. While some customization is possible, white label products do not offer the same level of uniqueness as private label or fully custom products.
• Brand dilution. Poor white label product quality may lead to negative perceptions of the associated brand.

Start selling your own branded products today

The barriers to starting a business diminish with every technological advancement, new automation tool, and sales channel where you can find customers.

White labeling allows you to brand your own products and start a business, whether as a side gig using a print-on-demand service, or with a low-effort dropshipping website. You can also explore Shopify Collective to source products from other Shopify brands, or connect dropshipping apps to access suppliers worldwide.